GTA Company Explains Why Its Franchises Rarely Get Made Into Movies Or TV Shows

Take-Two owns some of the biggest franchises in gaming, including Grand Theft Auto, but the company hasn’t done much in the way of bringing its franchises to TV and film over the years. CEO Strauss Zelnick has shed some more light on the reasons for this as part of Take-Two’s latest earnings briefing.

First, Zelnick said there is only a “relatively small opportunity” to actually make money on film and TV adaptations, which he said are “typically very challenged asset classes.” Zelnick noted that he has a personal familiarity with this because, prior to joining Take-Two, he was an executive at Columbia Pictures and 20th Century Fox, in addition to sitting on the board at CBS.

Zelnick said HBO’s The Last of Us and Universal’s The Super Mario Bros. Movie were rare examples of video games finding success with TV and film adaptations.

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Source: Gamespot