Take-Two’s CEO has said it is his hope that the company can monetize “100% of the audience” for the company’s mobile games. During Take-Two’s latest earnings briefing, Strauss Zelnick said less than 10% of the audience for a mobile game spent money on it, with the rest playing for free and moving on. Zelnick wants to boost those numbers, all the way up to 100%.
“We are fielding a game for 100% of the audience and monetizing 10% or so, perhaps a bit more, often a bit less. And it’s our view that we ought to be monetizing 100% of the audience,” he said.
Zelnick does not believe 100% of mobile game users will spend money directly through a microtransaction purchase, though. To get to 100% monetization, Take-Two is looking to advertising.
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Source: Gamespot